Globalization Exposed: Essential Lessons for International Business Success | Strategies for Global Trade & Market Expansion

How does globalisation affect our economy and how did it cause the financial melt-down? In this unique book twelve global thinkers and business people, including global entrepreneur Richard Branson ( Losing My Viriginity ), give their compelling views on the threats and opportunities that lie ahead. Included among the contributors are Jim O'Neill head of Goldman Sachs research who coined the phrase BRIC (Brazil, Russia, India, China) countries; Peter Jones of BBC Draggon's Den; and, Minister for Business Lord Mandelson, Clare Short, alternative globalisation expert and eco-feminist Vandana Shiva (Earth Democracy), and 2006 Nobel Prize Winner Muhammad Yunus (Banker to the Poor).

by : Sir Richard Branson,